Chase The Longtail When Doing Keyword Searching

admin    Keyword Research     alpharetta seo, Keyword Research, long tail keywords, Website Traffic

When doing keyword research for your website you can be overwhelmed with the amount of different keywords that you could choose to optimize your website. The question becomes, focus your website on head terms or will you go after long tail keywords.

Depending on the competition in you industry or niche with the right amount of leg work rankings for certain head keyword terms can be attained, it will typically take more time to see your website rise up through the rankings. If you have never ventured into the wonderful world of search engine optimization and want to see quicker results than focusing on the long tail is probably your best bet.

Terms that are more heavily searched are the head and an example of a this would be a term such as golf balls. People typically use the head term when they are in the research phase of their search and are less likely to purchase. Optimizing your website for the head could be a strategy for the long haul and can bring you a ton of traffic if are able to reach the first page for the term.

Terms that are less heavily searched are the long tail, this would be a term such as golf balls for high handicappers. These terms tend to lead to less traffic but will bring in more sales because during this phase of search people have figured out pretty much what they are looking for.

The long tail of keyword research is important to your success. Long tail keywords have less competition from other websites, you have a much better chance of ranking highly in the search engines and will give your website much more visibility. It really is basic math the more terms you rank for the more traffic you get and the path to more rankings is to go after many long tail terms.

Here is a nugget to get you thinking about focusing on long tail keywords, In a 2008 report, that was published by Hitwise, they stated that for any given topic, the top 100 keywords account for just 5.7% of all website traffic while long tail keywords account for the remaining 94.3%.

So are you going to focus on the head term or the long tail?