Growing Your Local Business Through Submissions

admin    Local SEO     local search optimization, Local SEO, local submissioin

The growth of a business depends on many different things. Hard work and effort are two of the main things that helps a business. This hard work includes different marketing tools to get the business firmly planted and continuously growing.

In order for any type of business to grow, it is a good idea to get their name out to the public. People need to know that their services are available before choosing them for anything. There are a couple of different ways that people get their name out. They may utilize television commercials, internet marketing, radio spots, or advertisements in the local newspaper. There are some methods of marketing that are more beneficial than others. Sometimes placing your company through a local business submission is just what is needed to allow everyone to get to know about a business

A business submission is when a company’s name and information is placed into well- known online sources. Some sources could include: HotFrog, White Pages, Yahoo! Local, City Search, and so many more. This could benefit both new and old businesses. A good website will also help the service. This way the customer will have a better visual of what the company is all about and the services they provide.

A new or niche business will definitely benefit from a service like this. This also allows the business to be included in local markets as well; such as city searches. In some cases a local business directory is exactly what a business needs for growth and full earning potential.

Something that a business should look into before hiring a company to do this; is whether they do manual and natural submissions. Then you will know that you are going to get the quality and effort that you would like to have. No one wants to deal with anything that appears animated at all.If true quality is the goal then it is a good idea to have a top quality SEO company provides for the needs of your company. This way everyone is happy and the company will be thriving because of the hard work of the SEO company.

How Your Business Can Benefit From Local Search Optimization

admin    Local SEO     google local, local maps, local marketing, local search optimization

If you are a local business and you want more customers from the internet than optimizing your local maps is one of the most beneficial projects you can do. Since the search engines Google, Bing, and Yahoo have introduced local maps now more than ever it is imperative that you submit your local business and optimize the listings if you want to maximizethe traffic to your site. People are getting more sophisticated when they use the search engines to find what they are looking for and many are using a local modifier with their search terms.

Since information technology has changed the way that companies market their business old traditional forms of marketing such as print, radio, and television advertising are becoming less effective. Since times are changing businesses must adapt to the technology revolution and one way you can take advantage of this if by submitting your website to local directories. Local directories are gaining in popularity and with many of these websites forming alliances and sharing data the amount of relevant content that they have is highly attractive to the search engines.

Adding your website to the local directories can be time consuming but the end result will be more traffic to
your website and it is targeted to people who are in your geographic area. When adding your website to the local directories the first thing you want to do is add them to the major search engines like Google, Bing, and Yahoo. You also want to make sure that you keep your information consistent with all of the search engine and directories. Always use the same business listing, address, phone number and etc. for all of your listings. When the search engines crawl the directories and see that all of the information is exactly alike they will take note and it will improve your ranking capabilities.

Several factors play a part in your ability to rank within the search engine’s map listing but one of the top
factors is getting reviews from customers. Reviews can really enhance your chance of ranking highly on the maps so whenever possible ask a happy customer to leave a review within your map listing. If you are keeping an email database of your customers you are way ahead of the game because you can send out an email blast asking them to leave a review.

If you have tried marketing your company with traditional forms of media and have been frustrated try your hand at listing your website with the search engines. If you use traditional media and have been happy with the results you should still invest the time to submit your website because it can bring new business to your doorstep.

For a free consultation and to find out how you can increase your traffic by using local maps contact us by
clicking here.

Google Local Citations

admin    Local SEO     citations, google local, local maps

Google Local Citations

Google local has gotten a lot of love in the last year. If you are a retail business or brick and mortar and have not added your site to Google local than please do yourself a favor and add it now. It is super simple to do and with the internet basically replacing the Yellow Pages  it can drive a lot of highly targeted traffic to your site.

Lets say that you live in Atlanta and are looking for a place to store some furniture. You type in the term “storage atlanta” and you will see that above the organic results and below the pay per click results is the Google Maps. I am sure you know what a Google local map looks like but in case you are not familiar with them below is an image to illustrate.

Adding your site to Google local is the easy part but getting your business in the maps section can be a little bit tricky if your business is in a large city, this is were citations come into play to help you get noticed.

A citation is similar to a back link for seo purposes but it is more of a reference from another site. Lets’ take a look at what a citation is using the same example of “storage atlanta”.

If you will notice the arrow is pointed to a citation that is coming from another site www.atlantaga.areaguides.net which is a site that lists local businesses. The citation from the areaguides.net is like a back link in the world of Google local.

One of the keys to making sure that your business is listed in the google map section is to get as many relevant citations to your listing as you can. Getting citations is typically easier than getting a back links to your site because there are many websites that will allow you to list your business for free. Once Google and the other search engines pick the citations up it will be counted in the local listings.

Depending on how Google displays the map section for the keyword the traffic that your website can receive can trump the amount of traffic that you may get from an organic listing.

To list your site in Google Local go to: www.google.com/local/add