A List Of The Top 5 On Site Optimzation Attributes

admin    Search Engine Optimization     alpharetta seo, h1, internal linking, on site optimzation

The Top 5 On Site SEO Attributes

One of the most common questions I get when I speak with people about search engine optimization for their website is what is the best way to optimize their website for on site purposes? Let me be the first to say that on site optimization needs to be done but their are other variables that need to be undertaken to make sure that your seo project is a success.

From an on site optimization perspective there really are certain areas that you need to focus on. Here are the top 5 onsite seo attributes that you need to take care of when decide it is time to do a seo project. Keep in mind that these are in no particular order but all of them should have a positive effect.

1. Place your main keyword in the title tag of the web page. If you are focusing on the keyword “shared office space” your title tag should look something like this – Shared Office Space | Short Term Offices | www.website.com. Placing your domain name at the end of the title tag is not necessary but for brand awareness purposes you may want to include it.

2. Place your keyword in the domain name or the subfolders. When focusing on a keyword try use that keyword in your domain name if possible. If the domain name is already taken or you are working with a current domain put the keyword in the subfolder so it would read like this – www.domain.com/shared-office-space.html.

3. Add your keywords in the image alt tags. When placing images on your website within the code you can use your keyword as the alternate text. Alt tags are used because the the search engine spiders cannot read images so they need a way to find out what the image is about, this is where the alt text comes into play. There is a caveat to this, do not go crazy with this and stuff the keyword on several of the images.

4. Make sure that you use your keyword is in the copy of your text and place the keywords within the tags of your site such as the h1, strong, and various places that it makes sense. Again, do not over do this so you will not raise any red flags.

5. A strong internal linking structure. If you have several pages on your website and they also have terms such as shared office space than link that page the one that your are trying to get ranked with your keyword as the anchor text.

If you think about it all on site optimization is all about keywords and linking but as you start to do the work you can soon realize that it is all about the details.

For help with your websites on site optimization and need an Alpharetta seo please feel free to contact me for a consultation.

5 Easy Ways To Build Quality Backlinks

admin    Search Engine Optimization     back links, backlinks, quality backlinks, Search Engine Optimization

5 Easy Ways to Build Quality Backlinks

quality backlinks

Anybody can start a webpage. Anyone can fill it with content. The problem occurs when no one visits your site because your site’s landing page is on page 35 of Google’s search. Utilizing a backlink strategy is essential to boost your site’s traffic, but equally important is the quality of the backlinks you obtain.

Quality backlinks are one of the keys to your online success. Here are five simple things you should be using in your backlink strategy to gain the momentum you need to rise up the page ranks of Google and increase your online traffic.

1) Obtain quality backlinks from pages that have a page rank of six or higher via directory submissions. Be selective about the sites you choose to have backlink to you. Sites that have a low page rank typically aren’t as valuable and don’t have the credibility you need to make your site an authoritative site.

2) Use article campaigns. Submitting to article directories is an easy way to obtain a quality backlink. Articles are also a great way to share your site’s value with potential visitors.

3) Use social bookmarking. Used in conjunction with article marketing, social bookmarking sites like Digg, Del.icio.us, and Technorati allows you and other people to tag articles they find helpful. This creates a quality backlink and also helps drive traffic to your site.

4) Become active in related online communities by posting comments on forums, groups, and blogs. Having a link or two in your signature will create the quality backlink you want and it will also help to establish your credibility as a site with authority.

5) Start a blog. Blogs are a great way to get quality backlinks and drive traffic to your site. Place a link in your blog post. Comment on blogs that are relevant to your site. Doing this consistently builds quality backlinks naturally.

One last thing to keep in mind is that backlinks should be built up over time – roughly a period of five to six months. Quality backlinks are built naturally because your site provides valuable and relevant content to visitors; not because you’ve submitted your link to thousands of directories within two weeks. Google will ultimately recognize the quality of the backlink and your site may be penalized accordingly.

Quality backlinks are your key to online success. Use these strategies consistently and you will reap the reward of increased traffic.

Adding Effective Title Tags For SEO

admin    Search Engine Optimization     onsite optimization, Search Engine Optimization, title tags

Effective Title Tags

Search engine optimization is one of the best ways to get your site known throughout the web. There are numerous reasons search engine optimization is a must have for any type of person looking to get their website known to the search engines and add customers.

If you are the owner of a business, you are definitely going to want to get your website search engine optimized by adding effective title tags into your website coding. This will help you get a nice ranking on Google’s first page for certain keywords. It is a great way to receive free traffic and get known on the website. There are numerous advantages to getting your website indexed on Google and search engine optimizing it!

The first advantage is that you can get people to come to your website for free! As long as you can rank high using search engine optimization by implementing effective title tags and other methods, you are going to get traffic from Google. Also, you can optimize your webpage for certain keywords; this means that you can choose which keywords you want to get traffic from the search engines. You are going to obviously want to get something with a lot of searches and little competition! Advertising is expensive, so this is a great way to shave your advertising cost!

Another advantage of having effective title tags to promote search engine optimization is because people do not have to know your website to visit it. They might be doing a random related search near your topic and land on your website. You do not have to tell them to go to your webpage in order for them to view it.

One of the methods in using search engine optimization is using effective title tags. Google bots will scan your website for tags, and these tags are where you can insert keywords that will help your site be recognized. Google will read these tags, and realize that your website is important for keywords related to this.

Another method aside from using effective title tag is by making sure you have a lot of related content on your website. If your website is about a certain topic, make sure you sprinkle in your keywords that are related to that topic.  When Google scans your website, it will also take the amount of keyword density into consideration.

Anchor Text: Gaining Rank Via Relevance

admin    Search Engine Optimization     anchor text, back link, backlinks, inbound links

The most effective way to get higher search engine rankings is to use an effective anchor text. In order to better understand what an anchor text it, it’s best to give it a definition. An anchor text is the portion of a hyperlink that is viewed by a user on a webpage. In more simple terms, it is the text you can click on.

Now that there is an understanding of exactly what the anchor text is and what is used for, lets dive into how it is used. Because of earlier unethical search engine optimization (SEO) practices such as keyword stuffing, Google had to come up with a more effective way of ranking pages. Google uses over 200 elements to rank a page but a large portion of those rankings are attributed to inbounds links, which are links from other web pages.

The anchor text become important because Google takes links that are similar in content to yours and “groups” them together by relevance. Meaning, you can gain higher search rankings just by having a popular anchor text.

As stated earlier, Google looks at over 200 elements when ranking pages. Another element it looks at in addition to the anchor text is the quantity of relevant content on your page. So lets say you have a website whose content is based on dog leashes. The more anchor texts featuring content about dog leashes, the more Google will think you know about the subject, which in turn gives you higher search rankings.

You may think that it would be smart to use this method with just about any popular link, but in all actuality it isn’t. Think about it this way. Sticking with the dog leash theme, what would a tow truck delivery company know about dog leashes? Probably nothing and Google knows that. If there is no relevant content, you will not gain rank amongst the search engines.

SEO is a very powerful and free method of gaining rankings as oppose to search engine marketing (SEM), which requires money. But, anchor text is even more powerful because with anchor text the need for keyword writing is non existant. The search engines will find the content based off of the anchor texts themselves.

Choose Your Keywords Wisely

admin    Search Engine Optimization    

Choosing keywords that you are focusing on, in regards to your website, can be one of the most crucial decisions a webmaster can make. A keyword is basically the word or words that appear on a web page and they are the words that make up the web page. If you take a look at a web page as you are reading it you are unconsciously deciding what the page is about based on the keywords that are on the page. The words that are most prevalent are probably the keywords.

When you are deciding what keywords you want to focus on you have to decide what is important to you and your goals. For example,the keyword “auto insurance” gets 7.4 millions searches per month according to Google, the competition for this term is incredibly high making it difficult to rank for that term. So unless you are extremely patient and have a large seo budget actually getting any traffic for this keyword will take a very long time.

Now lets say you have an insurance company in North Carolina, your close rate for inquiries within the state is
very good. The keyword “auto insurance north carolina” gets 9,900 searches per month within Google which pales in comparison to “auto insurance” but the purchase intent is better because it is a focused keyword. The competition is still relatively high but with the right mixture of on page and off page optimization ranking for this keyword can be achieved in a shorter amount of time. Couple this with your  high conversion rate than this keyword term is worth the effort.

When you decide the keywords that you are focusing on make an effort to include this keyword throughout the page. You do not have to stuff the keywords on the web page but you do want to make sure that if a human took a quick read through the page they would be able to determine the primary keywords that the page is focused on. If a human can make a quick determination about the keyword intent of a web page chances are good that a search engine spider will be able to do the same.

You cannot be everything to everybody so you have to decide who your website is going to cater to and the audience that you are trying to capture.  There is no hard and fast rule about the correct keywords that you need to focus on only how much time and effort you are willing to devote to achieving high rankings in the search engines.