Browsing all articles in Uncategorized
Jun
7
0

Twitter 101

Author admin    Category Uncategorized     Tags , ,

It has been a while since I have posted and I apologize but it has been a busy few weeks and business has been booming. So as opposed to not updating my blog I thought I pass along a link to a great read that I came across recently. If you have ever thought about using twitter to drive traffic than now is a great time dip your foot in the pool.

Twitter has gotten a lot of buzz and it seems like every place that you turn somebody is pushing their twitter account. To learn the basics of twitter here is a link to an article by Ron Jones that you should check out…Twitter 101.

After reading the article feel free to comment let me know your thoughts.

May
2
0

Excluding Domains from Google Content Network

Author admin    Category Pay Per Click, Uncategorized     Tags , , , ,
There used to be a time when you were advised against using the Google content network in your pay per click campaigns,
well not anymore. If you are not using the content network you are missing out on an opportunity to drive traffic
to your website that you would not normally get if you only ran the campaign on the sponsored search.
The Google content network can be a great way of capturing but if it is not manage correctly you could end up
spending a lot of money without getting the results that you are looking for. If you are running on the content
network and you have not reviewd your account and added exclusions now may be a good time to do that.
In the content network you can exclude not only domains but also subdomains from your network. When you look at your
performance on the content work make sure that you choose a date range that will give you relevant stats with a
minimum of 30 days perfomance. Also keep in mind your overall goals just because a particular site or domain does
not work well for one ad group it does not mean that it will not work for other ad groups.
When you got to your campaing within Google go to the networks tab and show details next to the automatic placements.
This will allow you to see all of the websites that Google is placing your ad based on the keywords in your ad groups.
As with all of the other Google reports, you can sort by cost per conversion, spend, clicks, and etc. and this let
you see which sites are converting the best and you are getting the most bang for your buck.
To exclude a website click on the box to the left of the actual website and select the exclude placements radio button.
Google will ask you if you would like to exclude the website at the campaign level or the ad group level. If you are
absolutley sure that the website is not working for your campaign than you can exclude it from the campaign level but
if you my recommendation would be to only exclude at the adgroup level. After you have excluded the website you will
see a red excluded box net to the site. The next time you review your campaign you will know that it has already been
excluded.
To take a look at all of the exclusions within the account go to the bottom of the page and expand the exclusions
section. It looks and feels the same way that using negative keywords displays on the page.
If you have not taken a swing at the content network now may be a good time to try it and if you are currently
running on the content network you should review to make sure it is producing solid numbers.

There used to be a time when you were advised against using the Google content network in your pay per click campaigns, well not anymore. If you are not using the content network you are missing out on an opportunity to drive traffic to your website that you would not normally get if you only ran the campaign on the sponsored search.

The Google content network can be a great way of capturing additional traffic but if it is not managed correctly you could end up spending a lot of money without getting the results that you are looking for. If you are running on the content network and you have not reviewed your account and added exclusions now may be a good time to do that.

In the content network you can exclude not only domains but also sub domains from your network. When you look at your performance on the content network make sure that you choose a date range that will give you relevant stats with a minimum of 30 days performance. Also, keep in mind of your overall goals, just because a particular site or domain does not work well for one ad group it does not mean that it will not work for other ad groups.

When you go to your campaign within Google go to the networks tab and show details next to the automatic placements. This will allow you to see all of the websites that Google is placing your ads based on the keywords in your ad groups. As with all of the other Google reports, you can sort by cost per conversion, spend, clicks, and etc. and this let  you see which sites are converting the best and you are getting the most bang for your buck.

google content nework

To exclude a website click on the box to the left of the actual website and select the exclude placements radio button. Google will ask you if you would like to exclude the website at the campaign level or the ad group level. If you are absolutely sure that the website is not working for your campaign than you can exclude it from the campaign level but my recommendation would be to only exclude at the ad group level. After you have excluded the website you will see a red excluded box net to the site. The next time you review your campaign you will know that it has already been  excluded.

To take a look at all of the exclusions within the account go to the bottom of the page and expand the exclusions section. It looks and feels the same way that using negative keywords displays on the page.

content network exclusions

content network exclusions

If you have not taken a swing at the content network now may be a good time to try it and if you are currently running on the content network you should review to make sure it is producing solid numbers.

Dec
13
0

Mozilla To Back Bing

Author admin    Category Uncategorized     Tags , , ,

Recently the CEO of Google Eric Schmidt told Maria Bartiromo of CNBC in a interview “If you have
something that you don’t want anyone to know, maybe you shouldn’t be doing it in the first place.”
All I can say is WOW!!!!! Since Google basically owns the market for online search it should alarm
anybody that the CEO of the company is so lax with people privacy.

Mozilla is not taking this lightly as Asa Dotzler, Mozilla director of community, has suggested that
people use Bing as opposed to Google for their search methods. Since Mozilla has close to a 25% market
share of the browser market so this is a story to watch.

If you happened to watch the show on CNBC “Inside Google” than you will know that Google has had a rapid
rise in the online market and makes most of their revenue through their advertising platform – Adwords.
During the show it was stated that people trust the Google toolbar more than they trust people in their
lives. I feel this is true because if you are looking for information that you might be embarrassed to ask
friends or family than you will go to Google and type it in the search engine to get some answers.

What bothers me and apparently bothers Dotzler as well is that according to their CEO, Google does not understand that people feel safe and secure when they use search engines. If that trust is broken than people will be less likely to search for anything that they think might get them in trouble. But can Bing be that much better than Google and if they happen to gain market share and become the 800 pound gorilla that Google is now will they protect your data?

Only time will tell how much data will be protected with the search engines. I think at some point internet privacy will become a major story and major changes will need to be made to the business model. Until we have a high profile court case or story that brings to light to the general public how this can effect them, it will be business as usual for Google.