May
2
0

Excluding Domains from Google Content Network

Author admin    Category Pay Per Click, Uncategorized     Tags , , , ,
There used to be a time when you were advised against using the Google content network in your pay per click campaigns,
well not anymore. If you are not using the content network you are missing out on an opportunity to drive traffic
to your website that you would not normally get if you only ran the campaign on the sponsored search.
The Google content network can be a great way of capturing but if it is not manage correctly you could end up
spending a lot of money without getting the results that you are looking for. If you are running on the content
network and you have not reviewd your account and added exclusions now may be a good time to do that.
In the content network you can exclude not only domains but also subdomains from your network. When you look at your
performance on the content work make sure that you choose a date range that will give you relevant stats with a
minimum of 30 days perfomance. Also keep in mind your overall goals just because a particular site or domain does
not work well for one ad group it does not mean that it will not work for other ad groups.
When you got to your campaing within Google go to the networks tab and show details next to the automatic placements.
This will allow you to see all of the websites that Google is placing your ad based on the keywords in your ad groups.
As with all of the other Google reports, you can sort by cost per conversion, spend, clicks, and etc. and this let
you see which sites are converting the best and you are getting the most bang for your buck.
To exclude a website click on the box to the left of the actual website and select the exclude placements radio button.
Google will ask you if you would like to exclude the website at the campaign level or the ad group level. If you are
absolutley sure that the website is not working for your campaign than you can exclude it from the campaign level but
if you my recommendation would be to only exclude at the adgroup level. After you have excluded the website you will
see a red excluded box net to the site. The next time you review your campaign you will know that it has already been
excluded.
To take a look at all of the exclusions within the account go to the bottom of the page and expand the exclusions
section. It looks and feels the same way that using negative keywords displays on the page.
If you have not taken a swing at the content network now may be a good time to try it and if you are currently
running on the content network you should review to make sure it is producing solid numbers.

There used to be a time when you were advised against using the Google content network in your pay per click campaigns, well not anymore. If you are not using the content network you are missing out on an opportunity to drive traffic to your website that you would not normally get if you only ran the campaign on the sponsored search.

The Google content network can be a great way of capturing additional traffic but if it is not managed correctly you could end up spending a lot of money without getting the results that you are looking for. If you are running on the content network and you have not reviewed your account and added exclusions now may be a good time to do that.

In the content network you can exclude not only domains but also sub domains from your network. When you look at your performance on the content network make sure that you choose a date range that will give you relevant stats with a minimum of 30 days performance. Also, keep in mind of your overall goals, just because a particular site or domain does not work well for one ad group it does not mean that it will not work for other ad groups.

When you go to your campaign within Google go to the networks tab and show details next to the automatic placements. This will allow you to see all of the websites that Google is placing your ads based on the keywords in your ad groups. As with all of the other Google reports, you can sort by cost per conversion, spend, clicks, and etc. and this let  you see which sites are converting the best and you are getting the most bang for your buck.

google content nework

To exclude a website click on the box to the left of the actual website and select the exclude placements radio button. Google will ask you if you would like to exclude the website at the campaign level or the ad group level. If you are absolutely sure that the website is not working for your campaign than you can exclude it from the campaign level but my recommendation would be to only exclude at the ad group level. After you have excluded the website you will see a red excluded box net to the site. The next time you review your campaign you will know that it has already been  excluded.

To take a look at all of the exclusions within the account go to the bottom of the page and expand the exclusions section. It looks and feels the same way that using negative keywords displays on the page.

content network exclusions

content network exclusions

If you have not taken a swing at the content network now may be a good time to try it and if you are currently running on the content network you should review to make sure it is producing solid numbers.

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