Feb
24
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Is Seo A Winner Take All Game?

Author admin    Category Website Traffic     Tags , , ,

What a number 1 listing for your keyword can mean for traffic.

I am sure you have seen the advertisements for seo companies that claim to get on the first page for you keyword. Getting on the first page for your keyword term is a great outcome but there can be a huge difference between being in the number 1 postion and being in the number 10 postion. In terms of traffic to your site and sales or leads increasing your ranking several postions can have a huge impact on the overall visitors to your site.

How much difference does it make to have the number 1 postion versus the number 10 postion? Lets take a look at what you can expect from click through rates from being on the first page.

- Listing #1 : 42% CTR

- Listing #2 : 12% CTR

- Listing #3 : 8.5% CTR

- Listing #4 : 6% CTR

- Listing #5 : 5% CTR

- Listing #6 : 4% CTR

- Listing #7 : 3.5% CTR

- Listing #8 : 3% CTR

- Listing #9 : 3% CTR

- Listing #10 : 3% CTR

The numbers above only take a look at the organic clicks and do not factor in Pay Per Click. So as you can see having a number 1 listing can have a massive effect on the traffic to your site. You also have to keep in mind that there are other factors when it comes to click through rates such as the title and description that is shown in the listings. If you have a compelling title and meta description than your click through rate can go up but as you can see most of the eyeballs go straight to the top listing.

When you are deciding on an seo program and your keywords than you can see that sometimes keywords that receive less traffic but are less competitive might be the way to go initially. If we use the numbers above we see that if you have a keyword that receives 1,000 searches per month and you have a top ranking than you should see about 420 visits per month for that keyword. If a keyword gets 5,000 visits per month and you are in the number 8 postion you should see about 150 visits per month for the keyword. Typically, keywords that have more traffic are tougher to rank for because other websites are gunning for them.

Sometimes less is more and in the instance of gaining a top ranking this really is the case. So when you are doing your keyword research do not discount the keywords that do not get a massive amount of traffic because you could be losing out on easily attainable keywords.

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