Google Caffeine Officially Annouced

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Google has officially announced the launch of caffeine their new search index. There has been a buzz around for a while that caffeine was being launched and Google told us a while back that they were testing out caffeine in various markets. It looks like it now official as you can see on their blog with the official launch of Google caffeine.

So what does the launch of the new index mean to you and me. As you can tell Google is pushing hard to pull as much content as they can and they are going to index it faster. If you have a static web site than you may be in trouble but if you have a blog on your site or are continually adding new web pages to your website you will be just fine. This also means you will see  a lot of the social media sites such as facebook, twitter, and youtube showing up in your search results more now than ever.

Remember the saying that content is king? Well this has been true in the past and will continue to be very important. If you do not have a content strategy now is the time to create one. My first recommendation would be to add a blog to your website and decide to populate it with new content. Make a blog part of you site so that it sits in a sub-directory so it would like this www.mysite.com/blog. Do not put it in a sub-domain or put your blog on an external site such as wordpress or blogger. I recommend wordpress because it has tons of free plug-ins and it is really seo friendly.

Consistently add new articles to your blog or website and if you have a company with several employees make them part of the content team and let them contribute articles to your site. If you are adding new content to your site every month or so you are missing the point and you need to schedule time in your week to add as much content to the site as you can.

Go ahead and add a facebook business page and a twitter account if have not already done it and when you post new content to your website
link back to the content. Since Google and the other search engines are constantly crawling facebook and twitter this will insure that the new content has been picked up by Google. If Google knows that your new content exist than the better your chances are that it will rank.

The caffeine update can be a good thing and help you with traffic to your website if understand what Google wants and serve it to them. Websites that are consistently add new and relevant content to their site will get all the Google love that they can stand.

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