Browsing all articles tagged with ppc marketing strategies
May
2
0

Excluding Domains from Google Content Network

Author admin    Category Pay Per Click, Uncategorized     Tags , , , ,
There used to be a time when you were advised against using the Google content network in your pay per click campaigns,
well not anymore. If you are not using the content network you are missing out on an opportunity to drive traffic
to your website that you would not normally get if you only ran the campaign on the sponsored search.
The Google content network can be a great way of capturing but if it is not manage correctly you could end up
spending a lot of money without getting the results that you are looking for. If you are running on the content
network and you have not reviewd your account and added exclusions now may be a good time to do that.
In the content network you can exclude not only domains but also subdomains from your network. When you look at your
performance on the content work make sure that you choose a date range that will give you relevant stats with a
minimum of 30 days perfomance. Also keep in mind your overall goals just because a particular site or domain does
not work well for one ad group it does not mean that it will not work for other ad groups.
When you got to your campaing within Google go to the networks tab and show details next to the automatic placements.
This will allow you to see all of the websites that Google is placing your ad based on the keywords in your ad groups.
As with all of the other Google reports, you can sort by cost per conversion, spend, clicks, and etc. and this let
you see which sites are converting the best and you are getting the most bang for your buck.
To exclude a website click on the box to the left of the actual website and select the exclude placements radio button.
Google will ask you if you would like to exclude the website at the campaign level or the ad group level. If you are
absolutley sure that the website is not working for your campaign than you can exclude it from the campaign level but
if you my recommendation would be to only exclude at the adgroup level. After you have excluded the website you will
see a red excluded box net to the site. The next time you review your campaign you will know that it has already been
excluded.
To take a look at all of the exclusions within the account go to the bottom of the page and expand the exclusions
section. It looks and feels the same way that using negative keywords displays on the page.
If you have not taken a swing at the content network now may be a good time to try it and if you are currently
running on the content network you should review to make sure it is producing solid numbers.

There used to be a time when you were advised against using the Google content network in your pay per click campaigns, well not anymore. If you are not using the content network you are missing out on an opportunity to drive traffic to your website that you would not normally get if you only ran the campaign on the sponsored search.

The Google content network can be a great way of capturing additional traffic but if it is not managed correctly you could end up spending a lot of money without getting the results that you are looking for. If you are running on the content network and you have not reviewed your account and added exclusions now may be a good time to do that.

In the content network you can exclude not only domains but also sub domains from your network. When you look at your performance on the content network make sure that you choose a date range that will give you relevant stats with a minimum of 30 days performance. Also, keep in mind of your overall goals, just because a particular site or domain does not work well for one ad group it does not mean that it will not work for other ad groups.

When you go to your campaign within Google go to the networks tab and show details next to the automatic placements. This will allow you to see all of the websites that Google is placing your ads based on the keywords in your ad groups. As with all of the other Google reports, you can sort by cost per conversion, spend, clicks, and etc. and this let  you see which sites are converting the best and you are getting the most bang for your buck.

google content nework

To exclude a website click on the box to the left of the actual website and select the exclude placements radio button. Google will ask you if you would like to exclude the website at the campaign level or the ad group level. If you are absolutely sure that the website is not working for your campaign than you can exclude it from the campaign level but my recommendation would be to only exclude at the ad group level. After you have excluded the website you will see a red excluded box net to the site. The next time you review your campaign you will know that it has already been  excluded.

To take a look at all of the exclusions within the account go to the bottom of the page and expand the exclusions section. It looks and feels the same way that using negative keywords displays on the page.

content network exclusions

content network exclusions

If you have not taken a swing at the content network now may be a good time to try it and if you are currently running on the content network you should review to make sure it is producing solid numbers.

Dec
19
0

How Pay Per Click Marketing Works

Author admin    Category Pay Per Click     Tags , , ,

How Pay Per Click Marketing Works

Pay per click marketing, or PPC marketing is an effective form of advertising in the internet world. Serious marketers and those just starting out want to learn PPC marketing strategies. It is not all that complicated to learn but it takes a little time to master the techniques.

What is pay per click marketing?

If you are a business owner who want to drive more traffic to your website then you might be interested in trying pay per click marketing. An example of this is the results that show up in a a Google search . Marketers using this method will have ads displayed in the right hand column of the page. These ads are displayed on the first page of the search results and are paid for by the people using this marketing method. This is successful because they know that prospective buyers will not search too far beyond the first page. The first three pages are usually the farthest they go before looking somewhere else.

These ads are targeted to buyers searching for products or services to solve a problem in their lives. When starting a pay per click marketing campaign you will choose keywords that relate to the products you are selling or marketing. Each of these keywords has a CPC or Cost Per Click price.

How does it work?

You set your own monthly spending amount by determining how much you are willing to spend per click. This means that each time someone clicks on your ad you will be charged the amount you set. If you choose your keywords carefully and use long-tail keyword with less competition you will spend less money. For example you can set your budget amount at $30 dollars a month and pay .05 cents per click. You are free to change this amount to suit your needs.

To have a successful campaign it is necessary to pick good keywords and write a compelling ad. Use the keywords you choose for your ad on your website as well. This will help with natural search results.

You will need to check on your ad to see how well it is converting traffic. Think of this as a testing period. This will tell you where you need to improve. If you are getting clicks but no buyers you may need to work on your ad. Targeting for buyers is very specific. You can tweak your bid, your click amount and your budget any time to make it work better for you.